I received a marketing email yesterday from an individual who used a term that could be considered derogatory and offensive. I took note; found myself surprised by the use of the language; and, wondered about a potential lack of awareness as to how the terminology could offend. Well, within twenty-four hours I received a second email sincerely apologizing for the use of the language. The individual indicated that unfortunately she had no idea of the source of the phrase and its derogatory meaning. She went on to say:

“…And I couldn't be more embarrassed and horrified. Please understand that no offense was intended.”

Her note was sincere and genuine. The tone of her message expressed just how sickened she was about the language once she found out its origin.